Video in Interactive Media Article

2011-01-24T05:07:00.000-08:00

Video Interactive media

Video interactive media uses many different types of videos. The videos that are used in video interactive media are used to appeal to viewers and target audiences and/or just general interest. However some videos are designed to bring the audiences awareness to something either a company or website or media company is trying to appeal to the possible customers. For example YouTube, the worlds largest video streaming website. They upload videos now with advertisements on, so if you want to watch a new song that has been released then you have to watch the 2 minutes of adverts. This is product advertisement.

What is Videos are used in interactive media?

· ADVERTISEMENT VIDEOS FOR

o FILMS

o TV SHOWS

o PRODUCTS

o GAMES

· MARKETING

o Selling products, films, TV show etc…

o Bringing possible customers to the company

o Research

Where can you see them?

The videos can be seen in cinemas, airports, taxis, cars, cash machines and of course the internet. Interactive videos have become more popular since advertising has boosted. However interactive media is not only advertisement based but to offer the user options. Therefore on DVDs and television you can select what you want to watch when you want like TV on demand or the red button on the sky remote. Video interactive media allows you to choose options from menus, which allow you to go to where either a company consumer is trying to appeal to you. You can also see video interactive videos on your phone or games consoles.

The different types of Technology used in Video Interactive Media

MPG

MPG video file is a variant of the MPEG (Moving Picture Experts Group) video and audio compression format, optimized for broadcast quality video. MPG videos have the file extension .mpg.

MPEG stands for Moving Picture Experts Group (MPEG-1, MPEG-2, MPEG-4), one of the compression formats, is in charge of the development of standards for coded representation of digital audio and video, supported by DVD, VCD, Epson for entertainment. There are several audio/video formats which bear this group's name, such as compression formats - MPEG-1, MPEG-2 and MPEG-4.

MP4

MP4 is an abbreviation for Moving Picture Expert Group-4. First published in 1998, MPEG-4 or MP4 was designed to encompass all the features that were part of earlier releases of MPEG files, and add a few more that would prove helpful with the advancing online technology of the day. As a standardized group of video and perceptual coding formats, MP in general quickly became a hit with the average Internet user. The introduction of MP4 made it possible for the audience to continue growing by providing quicker, faster, and higher quality broadcast media for the average user.

MOV

MOV is an audio and video file type that was developed by Apple Inc. and primarily is used with the company's QuickTime media player. It acts as a multimedia container for digital videos, and its multi tracking ability allows editors to shape the file in a variety of ways. MOV has enjoyed one of the longest lives of any file type during the digital age.

First appearing in 1991 when Apple unveiled QuickTime 1.0, the MOV file type was one of the first multimedia files available to the public. Over the course of its lifetime, this media format has seen seven versions of the QuickTime program but has remained the primary format for viewing videos through the player. The file type's simplicity is the chief reason for its longevity.

AVI

AVI means Audio Video Interleave, is a multimedia container format introduced by Microsoft in November 1992 as part of its Video for Windows technology. AVI files can contain both audio and video data in a file container that allows synchronous audio-with-video playback. Like the DVD video format, AVI files support multiple streaming audio and video, although these features are seldom used.

WMV

WMV is short for Windows Media Video. This video format was developed by Microsoft upon non-standard version of MPEG-4. But as WMV was standardized as an independent SMPTE standard and is considered to be a unique format now.

The video stream is often combined with an audio stream of Windows Media Audio. WMV deals with all types of video content. The advantage of the format it that it allows to compress large video files yet retaining considerably high quality. On-line radio stations use this format to deliver continuous flow of data.

WMV is similiar to ASF (Advanced Systems Format). In fact, WMV is often packed into ASF and the resulting file can be named .wmv or .asf. WMV can also be put in AVI container.

SWF

The SWF file format delivers vector graphics, text, video, and sound over the Internet and is supported by Adobe Flash Player and Adobe AIR software. Flash Player already reaches over 98% of Internet-enabled desktops and more than 800 million handsets and mobile devices.
The SWF file format is designed to be an efficient binary delivery format, not a format for exchanging graphics between graphics editors

3GGP
The 3GP file type is primarily associated with '3GPP'. 3GPP and 3GPP2 are the new worldwide standards for the creation, delivery and playback of multimedia over 3rd generation, high-speed wireless networks. Defined by the 3rd Generation Partnership Project and 3rd Generation Partnership Project 2 respectively, these standards seek to provide uniform delivery of rich multimedia over newly evolved, broadband mobile networks (3rd generation networks) to the latest multimedia-enabled wireless devices. 3GPP and 3GPP2 are based on the MPEG-4 standard which was derived from Apple's QuickTime. QuickTime 6.5 includes support for key components of the 3GPP and 3GPP2 specifications. The Macintosh type is: 3GPP

File Compression types

There are several types of file compression types. A good example of file compression it I-tunes for the Ipod. The file compression for this is avi. Itunes use this to save space. The idea of compression is to save space. The other file compression types are

.ZIP

.bit

These file types of compression are used on a windows operating system. Different operating systems have different file compression types. ZIP types are for when a file is being downloaded of the internet to increase download speed. Some times when downloading a file which is compressed they can be corrupt or loss file features such as the data rate, frame rate and resolution. This is because you download or upload a file they go thought

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Video in Interactive Media Article